NTT DATA · Digital Workplace Services · Sales
Sales AI
Toolkit
A toolkit that helps you construct the perfect prompt — so Microsoft 365 Copilot or ChatGPT gives you client-ready work, not generic text.
In one sentence
You tell it the sales job, the client and the DWS offering. It builds a structured prompt that already knows what DWS sells, what it must never invent, and how the answer should end — with a next step.
Built for DWS account executives, presales, bid teams and sales leaders. Runs in your browser; nothing you type is sent anywhere.
The problem with most prompts
AI is only as specific as what you give it. Short prompts get generic, over-confident answers — sometimes with invented facts you would never want in front of a client.
What most people type
Write an email to a customer about Intune.
You get: a bland, product-led email that could go to anyone — and might promise things DWS hasn't agreed to.
What the toolkit builds
Act as a senior DWS business development executive. Write to the Head of EUC at a 6,000-user insurer: new-joiner laptops take 3 days and patch compliance is 70%. Position Intune + Autopilot as faster onboarding and better compliance. Use only these facts — no invented results. Under 120 words, end with a 30-minute review request, two subject lines …
You get: an email that is specific to the client, honest about DWS, and ends with a clear ask.
The anatomy of a perfect prompt
Every prompt the toolkit builds is assembled from five layers. You fill in what you know; the toolkit supplies the structure and the guard-rails.
Role + objective
Who the AI should be, and what the output must achieve.
Act as a senior DWS bid manager. Draft win themes for …
Client + context
The client, the audience, the deal stage — plus your notes, the RFP, meeting recaps or your own emails and chats.
Client: national retailer, 8,000 users · Audience: CIO · Stage: RFP due 14 Nov
DWS offering
What DWS actually delivers for the offering in focus — capabilities, technologies, client pains and value levers — taken from the DWS capability model.
Endpoint & Virtual Workspace: Intune, Autopilot, Autopatch, AVD, Windows 365 …
Integrity rules
No invented facts, references, SLAs or pricing. Assumptions labelled. Numbers shown with their formula. Nothing committed without approval.
Separate client facts from assumptions. Never invent case studies …
Output + next step
The exact deliverable, written for the reader, ending with the actions that move the deal forward.
Executive summary · win-themes table · 3 next actions with owners
A structured, reusable prompt — plus follow-ups to challenge the answer, make it client-ready or turn it into an action plan.
How it works
Four steps, a few minutes. Not sure where to start? Press “Guide me” and answer four questions.
Pick the job
Choose a goal — research a client, qualify, prove value, respond to an RFP, close — or browse by sales stage.
Choose the DWS offering
Endpoint, Copilot, service desk, security, licensing and more. The offering's facts flow into your prompt.
Add what you know
Client, audience, stage and your notes. A readiness score shows what's missing; blanks become gaps for the AI to flag, not guess.
Copy and run
Paste into Copilot or ChatGPT. Each prompt tells you where it runs best — Outlook, Word, Excel, Teams or Researcher.
What's inside
From the first outreach to the renewal QBR — mapped to the DWS portfolio.
Also inside: Prompt Doctor to score and improve prompts you already use, an AI Coach with before-and-after examples, and My Toolkit for favourites and saved prompts.
Built to keep you credible
One invented reference costs more trust than ten good paragraphs earn. Every prompt carries these rules.
Every prompt asks the AI to
- Separate client facts from assumptions
- Only claim DWS capabilities that are in scope
- Show the formula behind every number
- Flag Microsoft licensing details for verification
- End with next steps and owners
And never to
- Invent client facts, quotes or references
- Make up SLAs, certifications or case studies
- Commit to pricing, discounts or contract terms
- Present roadmap as today's capability
- Use hype like “best-in-class” or “seamless”
Data safety: the toolkit runs locally and sends nothing anywhere. Before pasting client, NDA, pricing or personal information into any AI tool, use approved enterprise tools, follow NTT DATA and client requirements, and anonymise where you can. You always review the output before it reaches a client.
Ready?